Context:
Our client, is a dairy company that produces dairy products of international quality. The company aims to introduce new benchmarks in milk production, procurement, and distribution of dairy products in the regions it operates in. However, the company was facing a challenge in developing its brand strategy.
The Ask:
The Client wanted to develop a brand strategy that would position them as a high-quality dairy producer that adheres to the highest standards of corporate governance. They wanted to differentiate themselves from their competitors and create a strong brand identity that would resonate with their customers.
The Activity:
Along with our knowledge partners, KPMG, and our guardian : ex Chairman of of Unilever we conducted an innovation workshop to pivot their brand positioning. The workshop was designed to identify new opportunities, define a clear brand purpose, and create a roadmap for future growth.
The Innovation:
During the innovation workshop, we used a design thinking approach to help the client redefine its brand strategy. The workshop focused on identifying the target market, creating a brand persona, developing key messaging, and crafting a visual identity.
The team conducted extensive research on the dairy industry and the target audience to understand their needs, preferences, and pain points. They also analyzed the competition to identify the gaps in the market and opportunities for the client to differentiate itself.
Based on the insights gathered, the team created a brand persona that would resonate with the target audience. They developed key messaging that highlighted the client’s commitment to producing dairy products of international quality and adhering to the highest standards of corporate governance. They also created a visual identity that reflected the brand’s values and personality.
Anticipated Outcome:
The innovation workshop was successful in helping the client pivot their brand strategy. The company was able to develop a clear brand purpose and a roadmap for future growth. The new brand strategy positioned the client as a high-quality dairy producer that adheres to the highest standards of corporate governance, differentiating them from their competitors. The company’s new brand identity will resonate with their customers, resulting in increased brand awareness and customer loyalty.
Testimonial
https://drive.google.com/file/d/1_GaGJtLuLNO6FaoYkil_MT_JlwsQP_P0/view?usp=share_link