Context:
Our client, a notable corporate entity of Kerala, is engaged in the manufacturing of FMCG products serving the personal care, home care, and fabric care segments. The FMCG division, established in 1996, diversified its product range in the home care and personal care segment and later merged all entities under an umbrella brand for business and financial fungibility.
The Ask:
The client’s FMCG Division wanted to build a portfolio of the future by redesigning its existing portfolio, augmenting packaging via functional product attributes, and distribution via loyalty solutions pertaining to their distribution channels.
The Activity:
To address the challenge, the company attended the Innovation as a Service workshop, sponsored by the Federal Bank and collaborated with our knowledge partners KPMG. The workshop aimed to streamline the brand strategy via process streamlining.
The Innovation:
During the workshop, we focused on repositioning the client as a company in hygiene and wellness by leveraging trend mapping to augment the product portfolio. We also proposed packaging augmentation through functional product attributes and distribution augmentation via loyalty solutions for their distribution channels. Our team worked closely with the client to streamline their existing processes and build a robust brand strategy.
Anticipated Outcome:
The Innovation as a Service workshop proved to be a resounding success, and our client’s FMCG Division was extremely satisfied with the results. The proposed solutions are expected to help the company build a portfolio of the future, improve brand positioning, and enhance the distribution channels’ loyalty solutions. Through our continued collaboration with our partners and clients, we look forward to delivering more valuable outcomes.
Testimonial
https://drive.google.com/file/d/1LHoo7FArUvrE2CcCwYJxUUVAGC8mPZyb/view